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TV News Needs Another Hurricane, Or A War

TVNewser has the ’06 vs. ’05 third quarter comparison (money demographic). The results are fairly brutal: for prime time, CNBC is the only network that hasn’t dropped at least 25%. (Mad Money and Big Idea have helped buoy CNBC’s ratings).
Here’s a more detailed table (.pdf).
Absent another calamity, it appears the executives should get together and hype up another missing white woman to get ratings back on track.