It extends to the grave:

Unlike earlier wars, nearly all Arlington National Cemetery gravestones for troops killed in Iraq or Afghanistan are inscribed with the slogan-like operation names the Pentagon selected to promote public support for the conflicts.

Families of fallen soldiers and Marines are being told they have the option to have the government-furnished headstones engraved with "Operation Enduring Freedom" or "Operation Iraqi Freedom" at no extra charge, whether they are buried in Arlington or elsewhere. A mock-up shown to many families includes the operation names.

The vast majority of military gravestones from other eras are inscribed with just the basic, required information: name, rank, military branch, date of death and, if applicable, the war and foreign country in which the person served.