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Campaign Website Traffic

The Nation's blog looks at website traffic at the remaining three major candidates over the past three months. It shows a huge increase in Obama's website traffic since the primary season heated up, a modest increase at Clinton's site, but hardly any bump in McCain's traffic.

Curiosity may explain party of the disparity--Obama is a relative newcomer to the national stage while Clinton and McCain are largely known quantities. Another explanation:

"I wouldn't expect any bump in online traffic or activity for McCain. He won the nomination on the backs of moderates and independents. Moderates and independents don't spend any time online obsessing about politics," explained Conn Carroll, a blogger for The Heritage Foundation, a conservative non-partisan think tank. Carroll, who tracked web politics for The Hotline's blogometer, contrasted McCain's web drought to Ron Paul, the libertarian long tail candidate who raised tons of money online but never built a large coalition.
There's probably something to this. McCain is, to some extent, a default front runner and doesn't have the support of a large, ideological core group of supporters.

On the other hand, The Nation points out that in his 2000 presidential bid McCain had a strong web presence. It's therefore odd that his effort this time around has fallen flat even though his campaign has thus far been a success.