{"id":1709,"date":"2005-07-22T01:23:47","date_gmt":"2005-07-22T05:23:47","guid":{"rendered":"http:\/\/www.brianarner.com\/weblog\/wordpress\/2005\/07\/the_lance_facto\/"},"modified":"2005-07-22T01:23:47","modified_gmt":"2005-07-22T05:23:47","slug":"the_lance_facto","status":"publish","type":"post","link":"http:\/\/www.brianarner.com\/weblog\/2005\/07\/the_lance_facto\/","title":{"rendered":"The Lance Factor"},"content":{"rendered":"<p>Road bicycling is enjoying <a title=\"Cyclist a boon for Trek\" href=\"http:\/\/seattletimes.nwsource.com\/html\/businesstechnology\/2002392986_lancefactor21.html?syndication=rss\">a resurgence<\/a>:<\/p>\n<blockquote><p>Road bikes, which sell for an average of $1,150, accounted for 28 percent of dollar sales by specialty dealers in 2004, up from 16 percent in 2002, according to the National Bicycle Dealers Association. Overall, the U.S. bicycling industry has remained flat since 1999, generating an estimated $5.5 billion in sales of bikes, parts and accessories in 2004, the group says.<\/p><\/blockquote>\n<p>No American manufacturer has reaped greater benefits from this up tick than Trek, thanks, in part, to its affiliation with Lance Armstrong:<\/p>\n<blockquote><p>Trek refused to release sales figures, but Ash Jaising, president of the Bicycle Market Research Institute in Boston, estimated Trek&#8217;s sales have increased from less than $50 million in 1990 to $500 million this year.<br \/>\nJaising said the company is No. 1 in terms of units sold and value of sales in the specialty-market sector, and has increased its market share to 30 percent. The company&#8217;s success has, in turn, allowed the independent bicycle dealers that sell Trek bikes to increase their market share, which had been losing ground to sporting-goods stores and large retailers.<br \/>\n&#8220;The growth is high among the more serious bikers. People are spending more money for the equipment and that has helped Trek,&#8221; he said. &#8220;Trek has the momentum and has had it for the last couple of years.&#8221;<\/p><\/blockquote>\n<p>Yes, people are spending more money and helping Trek.    I could serve as Exhibit A to that.<\/p>\n","protected":false},"excerpt":{"rendered":"<a href=\"http:\/\/www.brianarner.com\/weblog\/2005\/07\/the_lance_facto\/\" rel=\"bookmark\" title=\"Permalink to The Lance Factor\"><p>Road bicycling is enjoying a resurgence: Road bikes, which sell for an average of $1,150, accounted for 28 percent of dollar sales by specialty dealers in 2004, up from 16 percent in 2002, according to the National Bicycle Dealers Association. Overall, the U.S. bicycling industry has remained flat since 1999, generating an estimated $5.5 billion [&hellip;]<\/p>\n<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-1709","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized","7":"h-entry","8":"hentry"},"_links":{"self":[{"href":"http:\/\/www.brianarner.com\/weblog\/wp-json\/wp\/v2\/posts\/1709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.brianarner.com\/weblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.brianarner.com\/weblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.brianarner.com\/weblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.brianarner.com\/weblog\/wp-json\/wp\/v2\/comments?post=1709"}],"version-history":[{"count":0,"href":"http:\/\/www.brianarner.com\/weblog\/wp-json\/wp\/v2\/posts\/1709\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.brianarner.com\/weblog\/wp-json\/wp\/v2\/media?parent=1709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.brianarner.com\/weblog\/wp-json\/wp\/v2\/categories?post=1709"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.brianarner.com\/weblog\/wp-json\/wp\/v2\/tags?post=1709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}