You’re Fired!™

Score another one for commercialism:

The U.S. fast food firm Wendy’s asked diners “Where’s the beef?,” and Nike commanded sports nuts to “Just do it.” Now Donald Trump is seeking to trademark another pithy phrase: “You’re fired!”
The real-estate mogul and reality TV star has filed a trademark application for the phrase, according to the U.S. Patent and Trademark Office’s Web site.
Known for his gaudy casinos and unusual mane of copper hair, Trump dismisses underlings on the hit TV show “The Apprentice” with a curt “You’re fired.”
Trump said he intended to emblazon “You’re Fired” on games and casino services, and “You’re Fired! Donald J. Trump” on clothing.
Other tyrannical bosses won’t have to alter their vocabulary if the application wins approval, a U.S. Patent and Trademark Office official said, as it will only protect those specific uses.

Given the success of The Apprentice, the only thing surprising about this is that it took Trump so long to do it. If there’s a way to squeeze money out of something, he’s sure to be interested.