Already has a website.
UPDATE: The reference is to this.
Somewhat related, The Atlantic has a good read on the history of Wikipedia. One quote:
In June 2001, only six months after Wikipedia was founded, a Polish Wikipedian named Krzysztof Jasiutowicz made an arresting and remarkably forward-looking observation. The Internet, he mused, was nothing but a “global Wikipedia without the end-user editing facility.”
Good point.